I’m Fer, a personal stylist, image consultant, and the founder of Wai Shoes. Originally from Uruguay, I moved to New Zealand in 2015, bringing my passion for fashion and creativity with me. Fashion has always been my form of expression—from a young age, I knew that clothing was more than just fabric; it was my way of communicating with the world.

With a background in fashion design, I’ve combined my skills as an image consultant and personal shopper to help people express their unique personalities through their wardrobes. Whether it’s finding the perfect outfit or selecting the right pair of shoes, my goal is to inspire confidence and self-expression in every client.

At Wai Shoes, we’re all about authenticity, comfort, and style. Our shoes are designed to inspire confidence and self-expression. Fashion is more than just clothing—it’s a powerful way to communicate and evoke emotion. We believe true authenticity lies in selecting what’s best for you, not in having endless choices. With the right pair of shoes, you can effortlessly create a variety of looks that reflect your unique style.

Because the right shoes aren’t just about looking good—they’re about feeling unstoppable.